Creating the Perfect PSA

When creating a PSA, you need to research your topic, know who you are targeting, and grab your audiences attention. Being knowledgable on the topic you are teaching others on is very important, because how are you going to educate others on something if you aren't educated yourself? If you know who you are targeting, you can more effectively reach your audience and appeal to their likings. Grabbing your viewers' attention is very important, because if they aren't interested from the start, how are they going to want to watch the rest of the PSA when they can just skip over it? An interesting hook is a great way to snatch up their attention.