Educating Clients

Three key pieces of advice is to have a good first meeting with your client, give your client more than what they paid for, and don't show a client a rough cut that's too rough. The first meeting with a client is essential because it determines what your client wants, when they want it by, and how much you are going to get paid. It also helps you get to know the client better, meaning if you follow through with your work, then you might get more gigs from them. Underselling what you do is a great way to pleasantly surprise your clients. Don't undersell too much though, or else they won't like what your pitching from the start and won't hire you. When a client wants to see a rough cut, show them one that is more finished than most other rough cuts. If you show them a really bad piece of video, they're not going to know that you will actually make it good when you are finished with editing, and your client will not be satisfied with your work.